Project: Lejeune Institute Of Canadian Black History Education
Project Overview
As the Multimedia Designer for Lejeune Institute, I have been responsible for building a strong, cohesive brand presence that aligns with the organization’s mission of preserving and celebrating Black Canadian history and culture.
Key Contributions:
• Website Design & Structure: Designed and developed a clean, intuitive, and accessible website that highlights Lejeune’s core services, educational initiatives, and community collaborations. Focused on user-friendly navigation and visually engaging layouts that reflect the Institute’s values.
• Digital & Print Collateral: Created consistent visual materials including social media graphics, event flyers, brochures, and presentations to support marketing efforts and community outreach.
• Content Curation & Integration: Worked closely with the team to integrate archival materials, historical imagery, and multimedia content throughout the website and other platforms, ensuring authenticity and cultural relevance.
• Visual Consistency: Established a cohesive visual style (color schemes, typography, layouts) to maintain brand consistency across all digital and print touchpoints.
• Brand Guidelines (Excluding Logo): Provided foundational brand guidelines for typography, color usage, and graphic elements to support the Institute’s long-term communication strategies.
Project Goal
To design and deliver a brand experience that is not only professional and impactful but also honors the legacy and stories of Black Canadians, fostering cultural literacy and community empowerment.
Mood board
Website Design
Social Media Posts
Social Media Presence Summary
As the multimedia designer for Lejeune Institute, I curated and crafted a cohesive social media presence that balances education, community engagement, and visual storytelling. My focus was to design content that not only highlights the Institute’s mission but also visually resonates with its audience.
I strategically designed a mix of content that includes:
• Biographical Spotlights: Visual posts featuring influential Black Canadian historians, scholars, and community leaders, ensuring their contributions are recognized and celebrated.
• Black History 365 Campaign: Created a year-round campaign with consistent, branded visuals promoting the idea that Black history should be acknowledged every day, not just during specific months.
• Networking Launch Event Promotion: Developed engaging promotional materials for the launch event, designed to build anticipation, encourage attendance, and reflect the professional yet welcoming tone of the Institute.
My goal was to maintain visual consistency across platforms while keeping the content dynamic, educational, and community-focused—ensuring every post serves both as a tool for advocacy and a reflection of the Lejeune Institute’s values.
Campaign: Black History 365 Days.
Campaign: Black History 365
For the Black History 365 campaign, I developed a visual identity that reinforces the message that Black history is not confined to a single month—it’s an ongoing narrative that deserves recognition every day. I designed a series of cohesive, eye-catching graphics featuring key moments, figures, and contributions within Black Canadian history, ensuring each piece feels both educational and engaging. The aesthetic approach blends modern design elements with cultural symbolism, creating content that resonates with diverse audiences while aligning with the Lejeune Institute’s mission of continuous cultural literacy and preservation.
Event Promotion Kit
Brief:
For the Lejeune Institute’s event promotions, I created a cohesive promo kit that includes visually compelling assets tailored for both digital and print platforms. The kit features event banners, social media posts, email headers, and flyers—all designed to maintain brand consistency while capturing the energy and purpose of each event. My focus was on clean, professional layouts with strong typography and culturally resonant visuals, ensuring the promotional materials not only attract attention but also reflect the Institute’s commitment to community building and Black cultural advocacy.
Brand Intro Video
I produced a dynamic promo video for the Lejeune Institute that visually encapsulates its mission, services, and community impact. The video blends archival footage, bold typography, and modern motion graphics to create an engaging narrative that highlights key initiatives, including workshops, media projects, and cultural events. My goal was to craft a visually cohesive piece that not only informs but also inspires, giving audiences a clear sense of the Institute’s dedication to preserving Black history and fostering meaningful connections.